WE ARE
About COR
Colour of Retail (COR) delivers retail-informed strategy, panoramic ground intelligence, and synthesized organizational insights gleaned from the expertise and fashion retail tenure of our COR team. We know our industry. Through our Brand Experience Architecture (BXA)service, COR operationalizes retail brand strategy into customer touchpoints that capture. We drive outcomes – converting company heritage into a distinct selling ceremony, service standards, B2B practices, and signature omnichannel customer experiences. COR BXA unifies the physical and digital commerce experience, centering loyalty and everyday workflow realities.
Of equal value, COR insights consider the voices and experiences of a colourful workforce through its portfolio of retail leaders and its founder, all persons of Colour. Its founder thoughtfully curated service offerings by shaping them around the unique circumstances of the retail industry, drawing from her extensive time within it. Under her leadership, Colour of Retail taps and develops insights sharpened by fellow retail experts, trend-stabilizing retail customers, and customer-facing professionals.
Our Expertise
Ideal Customer Profile
Prescriptive Analytics
Digital – Agentic CRM
Our Approach:
Fashioning the Brand Experience
REFINING THE BRAND EXPERIENCE
Unifying physical and digital experiences for a decisive brand edge
LEVERAGING DATA & PEOPLE INSIGHTS
Tapping human expertise within the organization to synthesize the data
ADVISING CRM SOLUTIONS
Pairing the client with the right digital teammate
ANALYZING ABANDON POINTS
Discovering and disrupting digital user purchase detractors
PRODUCT, SERVICE EVALUATION
Engaging comprehensive discovery processes and product appraisals
ADVISING EXIT STRATEGY
Clarifying objectives, transitions, and pathways to change
Getting started
Moving at the Speed of Retail
We’ve mastered a full scope of Retail roles; leadership to customer-facing. This means, we move at the speed of Retail, prioritizing data conversion, strategy activation, and achieving benchmarks. Our process is concise and interactive from the beginning. We are prepared, when you are ready to grow.
Measuring
your progress
Benchmarking the Milestones
Your objectives are at the pulse of the strategy work we do. Through our benchmarking process, your COR team ensures alignment, adaptation, and advantageous activations.
Our team
Based in Washington DC, we partner with corporate strategy firms, retailers, educational institutions, government and small business agencies, US based fashion designers, and international fashion and beauty brands entering the US market.
Meet our COR Team
L. Jackson-Martin
Principal Consultant, Founder
Javier Mule’
managing consultant,
Access & Growth
Da’Shaun Joseph
advisory consultant,
omni-storytelling
Emma Keserich
Advisory Consultant,
International relationships
What are you waiting for
Schedule your discovery call in one easy step:
COR Insights
Colour of Retail Strategy delivers retail-informed strategy, panoramic ground intelligence, and synthesized management insights gleaned from the expertise and fashion retail tenure of our COR team. COR Insights are research-informed narratives that interpret retail data and behaviors to explain what is happening, why it matters, and what it signals for strategic decision-makers.
Clients & Partners
Endorsements
As a new founder in the retail industry, COR proactively identified potential challenges I might face and addressed them before they even arose, ensuring a smooth path forward. Additionally, the comprehensive guidance on industry terminology felt like an intensive crash course, leaving me well-prepared to launch.
Enamra, Los Angeles
The COR approach is both rigorous and intuitive, grounded in deep industry knowledge while remaining responsive to cultural, economic, and global realities. The ability to translate complex brand DNA into compelling, actionable communication has strengthened how KWA engages with partners, collaborators, and prospective stakeholders.
