the purveyor of a healthy fashion retail culture
Colour Of Retail
will be a leader in the realization of a stable domestic retail industry, with the prioritization of space for fashion retail professionals of Colour to matriculate and thrive.
We Are The Colour Of Retail
Traditional strategy firms engage retail and fashion clients by deploying consultants who provide insights primarily informed by their lived experiences as consumers, and by textbook taught processes. Herein lies our differentiator. Colour of Retail Strategy House delivers retail informed strategy, panoramic ground intelligence, and synthesized management insights gleaned from the expertise and fashion retail tenure of our COR team. We know the industry from the inside out. Of equal value, COR insights amplify the voices and experiences of a colourful workforce through its portfolio of retail leaders and its founder, all persons of Colour. We advise and orchestrate your next steps in retail organizational effectiveness, digital transformation, workforce retention, merchandising, and culture. Our founder thoughtfully curated our service offerings by fashioning inherent retail industry circumstance against the backdrop of her 23 year industry tenure. Under her leadership, Colour of Retail taps and develops insights sharpened by fellow retail experts, trend stabilizing retail customers, and customer facing professionals.
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A Note From The Founder
I could pay the entirety of the 4 year education for a Fashion university student if I collected a dollar for every time a woman of Colour said some semblance of,
“I absolutely loved working in fashion retail! But, I had to go- for my career prospects. To find a place where more than one Black person can lead at a time.” “To find a place where I can truly show up fully and lead authentically.” “To regain my confidence in my work after battling misconceptions and groupthink.” “To be a contributor at an organization that lives its own mission statement.” To join a company not under the delusion that I should feel lucky to be there.”
It’s a fact that I both relate to and empathize with my fashion retail peers who have expressed these sentiments. So, how many generations of us will relate in this way before we take the reins of affecting lasting change in what is inarguably one of the most powerful and profitable industries globally?
The fashion retail industry has delivered on-trend change, engaging profit boosting elements of DEI to satisfy the conscience of the new consumer (post the 2020 cultural awakening), while pushing to deliver positive benchmark financials to c-suite leadership and stakeholders. Acknowledging this, we can also embrace that the core human capital values established by Human Resources, DEI departments, and equal opportunity activities have been diluted by our relentless pursuit of sustainable profit in an increasingly competitive environment.
In other words, fashion retail initiatives purposed for preserving space for professionals of Colour are vulnerable to shifting organizational priorities, costing talent of Colour to this instability in the process. Let’s change this.
